Before we get into the best business listings for United States businesses, let’s take a closer look at optimizing your online business listing for SEO. In this 11-minute audio guide, you’ll learn key tactics and tips to optimize your business listings for SEO that will boost search ranking, drive more traffic and grow your business like never before. You’ll also discover the SEO value of listings; how increasing referral traffic through reviews can improve rankings; why errors in local listing management are a problem if they go unresolved over time; plus much more.
Answer a handful of questions to build a blog, business site, or online store, and then connect your domain. After you select a plan and provide payment details, you’re ready to start customizing your site. The WordPress editor, design tool, and dashboard will feel familiar if you’ve ever worked with a hosted WordPress site, and the company now offersdesktop appsfor Windows, MacOS, and Linux to go with itsmobile apps. Opening its virtual doors in 2005, Merchant Circle has more than 15 million local business listings across the U.S. in its database.
A customer review is when a customer gives a review of a product, service or brand online based on first hand knowledge. About 72% of U.S. consumers have written a review for a local business. Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. An alternative to Yelp, Manta is specifically tailored to small businesses. This free business listing site offers business owners education through news, advice, educational resources, as well as tools for promotions and getting customers to act.
In partnership with the business listing on LinkedIn, you should consider building the profiles of each important person in your organization, linking the profiles to the business account. You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there. All reviews placed on HomeAdvisor go through an extensive screening process and are verified by the site’s moderators.
You can claim a listing on many review sites such as Yelp and Google My Business — and you should. Doing so enables you to verify or add your business information such as your phone number, hours of operation and email address. You can respond to user reviews, add photos and sometimes add links to a blog post or articles. Your profile becomes an extension of your business website, and a great way to draw in new customers.
Promote where customers can leave reviews through the business on social media.Inform potential or current customers of which review sites the business uses, and make sure to include a link to the website homepage. This should be where all of the CTA buttons exist to direct people to each review site. Every business should include pertinent information like who you are, what you do and how you can be contacted?